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uProduce Marketing Console selected as a “Must See ‘em”
CHICAGO, 27 September, 2007 – The award-winning PersonalEffect™ dynamic publishing software from XMPie, Inc. was recognized with the “Must See ‘em” award at Graph Expo, the year’s largest trade show for the printing and graphics communications industry.
The “Must See ‘em” Program highlights the most unique, innovative and compelling products at the show. Winners were selected by an independent committee of industry experts. “Must See ‘em” products are those which the committee agrees the majority of show attendees should see.
The “Must See ‘em” award was presented to the uProduce™ Marketing Console, a new browser-based capability of XMPie’s PersonalEffect 4.0. The uProduce Marketing Console gives marketers the unprecedented ability to monitor and measure the response of every type of media in a one-to-one marketing campaign in real-time, and then use that information to immediately revise the campaign or update customer information.
“XMPie’s uProduce Marketing Console is the first of its kind in the industry, giving print service providers and marketing professionals the much-needed ability to view the effectiveness of a campaign’s print, e-mail and Web components,” said Bill Lamparter, president, PrintCom Consulting Group.
PersonalEffect 4.0 will be available early November 2007.
About XMPie
XMPie Inc., a software business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable-data one-to-one marketing. Its solutions help businesses create and manage highly effective Cross Media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing dollars. XMPie software solutions are available in two award-winning collaborative lines: uDirect for desktop, print-only solutions, and PersonalEffect for server-based Cross Media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage for image and graphics personalization; uStore, the Web-store platform; uEdit for Web-based document editing; and uProduce Marketing Console for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com
Over Xerox
Xerox Europe, de Europese organisatie van Xerox Corporation, levert een uitgebreide range aan Xerox producten, oplossingen en diensten, alsmede bijbehorende supplies en software. Het aanbod is met name gericht op een drietal marktsegmenten: kantoren van klein tot groot, de markt voor productieprinten en grafische omgevingen, alsmede dienstverlening, met inbegrip van advisering, systeemontwikkeling, content management en document outsourcing.
Xerox Europe heeft productievestigingen in Nederland, Ierland en het Verenigd Koninkrijk en een geavanceerd R&D centrum (Xerox Research Centre Europe) in Grenoble, Frankrijk. Voor meer informatie, ga naar www.xerox.com
Xerox is het handelsmerk van Xerox Corporation. Alle andere merken en productnamen zijn handelsmerken of geregistreerde handelsmerken van hun respectievelijke ondernemingen. Prijzen, kenmerken, specificaties, mogelijkheden, vormgeving en beschikbaarheid van Xerox producten en diensten kunnen worden gewijzigd zonder voorafgaande kennisgeving.
Noot voor de redactie, niet voor publicatie.
Voor meer informatie, kijk op www.xerox.nl , of neem contact op met:
| Xerox (Nederland) B.V PR & Communications Manager Patty de Jong +31 (0)346255770 patty.dejong@xerox.com | Trimedia (voor Xerox) Petra de Jongh +31 (0)23 750 32 10 pdejongh@trimediabenelux.com |
